Internal and External Communication Approaches for Business

So you are a owner and you want to know how you will be able to expand your business. One of the most important things in the world of businesses is to trigger off great relationships with other enterprises so that you earn a name. In order to establish a reputation in the trading world, you need to have a great communication strategy. Business communication can essentially be divided into internal and external communication.

Things like establishing a brand, marketing your products and services, advertising, working on things like public relations, media management and even businesses dealings with customers or other firms fall in the category of external communication.

Video Conferencing

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As for internal communication, things like building up the ideals of your company, setting certain guidelines that you expect to follow in your business, carving out strategy and goals to ensure success, keeping your employees inspired and egging on all those involved in your business falls into the category of internal communication.

Internal and External Communication Approaches for Business

All the things mentioned above contribute to the betterment of your business prospects. Be it internal communication or external communication, it ultimately contributes to the growth of your business. Thus, business communication is an integral aspect that will help you go ahead and establish yourself.

When it comes to business communication, or for that matter, any aspect, the most important thing is the customer. You need to ensure that you deliver what the customer wants. Even when it comes to things like marketing or advertising, you need to show what the customer appreciates and likes. Different customers accept different kinds of marketing. It all depends on you to ensure that via business communication, you are able to cater to the choices of a wide range of people. If you are able to master the art of impressing many people by various means, you will be able to take your business to the top.

However, merely enticing your customer by showing them certain things is not good business. Good business means getting a quality product together and then marketing for it wisely so that people accept it. Just promising your customers a lot and then delivering nothing will only get your business into a soup. So gauge your products and services and then embark upon advertising and marketing. Internal business communication is the key to get all your people together and then inspiring them to deliver the best.

If you want to create a world class product, the first thing that you need to do is believe in yourself. This is where internal business communication comes in. It helps you get all your employees together and tell them that you can pull it off with élan. If there is a lot of positive thinking and bursting enthusiasm in your camp, the good spirit will show in your product. Your employees are an integral part of the company, so keeping them happy and making them believe in the company and themselves is very important.

Business communication is a very important aspect of your business and you need to take great care in improving your communication strategy so that your business keeps booming!

Internal and External Communication Approaches for Business

William King is the director of Wholesale Pages UK, UK Wholesalers Directory, Aid and Trade Wholesale Dropshippers Directory. He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.

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Face-to-Face Communication - Old Fashioned? Not!

It's unbelievable how dependent we've become as a society on electronic communication devices! E-mail, text messaging, PDA's, cell phones, video conferencing, blackberries, blueberries, rasberries, and more...have taken the place of good old fashioned, face-to-face communication leading to many interpersonal difficulties and miscommunications in today's workplace.

You may be thinking...Why improve my interpersonal skills when most businesses do 99% of communication by telephone, teleconferencing, videoconferencing, e-mail, and on rare occasions, snail mail. A popular way of thinking today...but, is it really the correct way? "Face-to-face communication remains the most powerful human interaction," says Kathleen Begley, Ed.D., author of Face-to-Face Communication, Making Human Connections in a Technology-Driven World. "As wonderful as electronic devices are, they can never fully replace the intimacy and immediacy of people conversing in the same room and it has worked for millions of years."

Video Conferencing

In business, we talk about "B2B" (business to business) and "B2C" (business to consumer) methods. I try to buck the trend (in a positive way!) to stress the importance of face-to-face communication. You'll hear me talk a lot about the "P2P" (people-to-people) connections and how important it is to get beyond technology and talk face-to-face with friends, family, colleagues, customers, vendors, and the like. You may think that's a bit old-fashioned, but in my opinion, there is no substitution for the human, up-close and personal contact. Don't get me wrong, there is a place for the terrific technology tools we have today and I use it regularly, but it's not always my first or best choice.

Face-to-Face Communication - Old Fashioned? Not!

Several decades ago, John Naisbitt, in his mega 1960's best-seller, Megatrends: Ten New Directions Transforming Our Lives, brought a new concept to the forefront called "high tech, high touch." His idea was that "as human beings became capable of anonymous electronic communication, they would concurrently need more close-up personal interaction." Seems to me that he was right on target!

We live in a society when flocking to the local coffee shop or diner for coffee chats with business associates or friends is a testimony to our need for human togetherness, especially when most coffee lovers can make a latte or cappuccino right in their homes. Think about the fortunes coffee establishments are making on our need for face-to-face communication! The people-to-people connections...

We hear of the many children (and adults) who spend countless hours alone playing video games. However, The Game Manufacturing Association reported in 2003 that family board game sales (like Monopoly and Scrabble) are booming and growing at 20% per year. Cranium has recently come out with a whole new line of board games for our "little people" (ages 3+). The people-to-people connections start at an early age - if you haven't heard it, ask me to tell you my "Papa Zitto" story!

Even when disaster strikes and the news media bring these events into our homes and workplaces via TV, radio and the Internet, we seek out opportunities to share grief. I personally waited in line for almost three hours with hundreds of others to visit Ground Zero in New York when it opened to the public in December 2001. Many people also left makeshift shrines nearby to honor the victims of that tragedy. The people-to-people connections...

We lead hectic, multi-tasking lives both at home and in the workplace these days and we find the need for balance even more critical than in days gone by. We understand that technology can be impersonal, but it's quick! We know we need to make time for more people-to-people connections but, the reality of the hectic pace doesn't leave us much time for this more intimate form of communication. You may be thinking, isn't it much faster to make a quick phone call, send a brief e-mail, or hook up via video-conferencing to have a meeting of the minds? Yes and no. It's a communications paradox...faster is not always better.

So the better question may be, how can we make the best of both worlds - technology and face-to-face, people-to-people connections?

Just as fashions are redesigned and come back with a variation on a style from days-gone- by, I believe it is time for redesigning and revitalizing face-to-face (P2P) communication skills.

We need to get the balance right! People-to-people (P2P) communication skills remain one of the primary success factors in business, even in this age of technology. There are many situations - often those involving conflict, hurt feelings, high priority, or a large sum of money - that demand business people take the time and trouble to get in the same room to share information. Video-conferencing has become a good simulation and cost-effective method when individuals are in remote locations, but there is still no substitute for good, old-fashioned, face-to-face communication.

Don't take my word for it...Let's take a look at what some of the experts are saying.

Tom Peters, internationally known business guru, says without reservation that you should constantly attend to your face-to-face communication. Not to do so, will lead to career disaster. "We believe in high tech, high touch," Peters writes. "No question, technology is the Great Enabler. But, paradoxically, now the human bit is more, not less, important than ever before."

Sheila Hodge, author of Global Smarts: The Art of Communicating and Deal Making Anywhere in the World, says "The modern office is full of gadgets - computers and the Internet, uplinks and downlinks, videoconferencing, and online databases. Many people think they should let the fancy technology handle the messy task of interfacing with people."

Jo-Ellan Dimitrius, in her book Reading People, talks about how young, technically oriented employees tend to communicate mostly in computer chat rooms. "If you want to become a better communicator, you must make a conscious effort to engage other people (in person)," she writes. "Even the most entrenched Internet junkie can learn the true meaning of 'chat' if the desire is there, but you have to get off the couch and make it happen."

Gary McClain and Deborah Romaine in their book, The Everything Managing People Book, put it this way..."Consistent, daily face-to-face communication promotes more than just good feelings; it also promotes effective and collaborative teamwork."

"One of the most critical areas of communication to get right in business is the one-on-one situations - especially offering advice, constructive feedback, and annual performance appraisals," says Chris Roebuck in Effective Communication.

One of my favorite quotes stated very simply by Margaret Wheatley, Turning to One Another: Simple Conversations to Restore Hope for the Future, says "I can believe we can change the world if we start talking to one another again."

Sounds like we're on to something here...So, what can you do? Start out by taking an honest look at your communication methods and your attitude about technology vs. (P2P) face-to-face interaction. Are you e-mailing more and meeting less for financial reasons? Are you avoiding human contact mostly because of a lack of interpersonal skills? If the latter is true, you need to take action before it's too late.

The next time you are tempted to send an e-mail, text message or make a phone call for other than routine purposes, stop! Get back to basics. Go out of your comfort zone and, instead, send the e-mail, text message or make the call to set up a face-to-face, in person meeting with the person behind the technology! Why? Because it works!

Make the people-to-people connections... You and your business will be glad you did!

A Positive Workplace Means Business! TM

Face-to-Face Communication - Old Fashioned? Not!

Mary Jane (MJ) Paris, Founder and President of Positive Impact Consulting Services, LLC in Shelton, CT, brings a broad base of experience to her practice gained from more than 25 years in people management, sales, retail banking, training, recruiting, coaching, project management, event planning and community leadership.

With a focus on "The Positive Workplace," MJ and Positive Impact specialize in leadership and professional development programs, speaking engagements, and small business coaching that bring "Positive Energy" to your workplace. Engage employees, maximize productivity, improve customer service and business results...

mj@posimpact.net
203-929-6702
http://www.posimpact.net

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Barriers to Intercultural Communication

Today's competitive global economy results in frequent cross-border movements of staff that results in a growing diversity at the workplace. As the inevitable happens between cultures, breakdowns in communication are a common occurrence. That is certainly costly to the multinational enterprise in terms of workplace relations, returns and revenues, and customer relationship. Not to mention, the firm's competitive advantage.

As such, three main obstacles to intercultural communication are identified and accordingly expounded further below. It is noteworthy to the International Assignee the consequences if due care is not exercised when interacting with non-native English speakers.

Video Conferencing

1. Language

Barriers to Intercultural Communication

* Slang, Jargon

* Dialects, Pidgin

* Accents

The transfer of International Assignees across geographical borders perpetuates the use of the English language. That has never been as pervasive or as widely, although variations of the language and degree of fluency differ from country to country, individual to individual.

As it is, usage of slang and jargon - examples: sport, technical - is to be avoided unless the Assignee is very sure the local audience understands them well. Also, the presence of globally known brands, products and services does not mean that the locals possess the same level of mindset.

It is therefore imperative that the Assignee be sensitive of both connotations and implications that may arise as a result of local usage; further influenced by the local languages where English is a second or third, or foreign language.

2. Modern Technology

* E-mail

* SMS Text Messaging

* Video Conferencing / Teleconferencing

The advent of modern technology, especially the Internet, has made access easier and cheaper to people worldwide such that it helped speed up globalisation. Similarly, the pervasive use of technological tools like Short Message Service [SMS] and e-mail amongst locals does not mean that cultural mishaps will not occur.

The difficulty that comes with the aforesaid tools is gauging the recipients' expressions. Their responses could be not what the Assignee expects or least anticipates. On the other hand, the ease of communicating electronically removes formality and business etiquette that can not only be misconstrued but also leads to a breakdown in communication.

Hence, it is pertinent on the Assignee's part to convey himself as clearly and plainly as possible to avoid any misunderstandings that may arise.

3. Behaviourial and Mindset

* Anxiety

* Discomfort

* Fear of the "Unknown"

* Prejudice and Stereotyping

* Perceived Cultural Superiority or Ethnocentrism

* Discrimination = Racial, Sexual, Educational

Coming from a culture that upholds individualism, privacy and independence; the Assignee will certainly experience shock, resistance, and to a lesser degree, disgust towards the host culture that is perceived as inferior. Which as a result, he may withdraw himself seeking similar individuals; or refusal to adapt accordingly to his environment.

The Assignee may also display anxiety and discomfort if he has not come across - or having little or rare opportunities to socialise with - people of other cultures before. He will lose sight on effectively communicating his ideas as his fear[s] of not being understood - amongst others - overwhelms him.

Thus, it is to both the organisation's long-term interest and the Assignee's well-being that he has the ability to manage the conflicts well enough. Otherwise it is detrimental to his work performance which can affect the entire department's morale as a whole.

One Last Word...

It is convenient to dismiss Cultural Differences as the major or sole reason for a breakdown in communication - which does not serve the International Assignee well in the long run. Instead, he could be more proactive by confronting the issues that prevented him from working closely with his team.

By addressing the problem and then taking practical steps to remedy any unintentional misunderstanding caused; such actions will not only make him more motivated at work but his stay more pleasant too.

Just remember: Treat anyone regardless of ethnic, racial or cultural background the same way you would want to be treated.

Barriers to Intercultural Communication

Multi-ethnic and polyglot Ange Teo is the Founder-Managing Director of e2m expat etiquette mentoring, a Singapore-based Cross-Cultural Communications Solutions Provider.

Having worked with some of the world’s leading Multinational Companies and Singapore-based Small Medium Enterprises for over 20 years; Ange Teo specialises in the areas of Information Technology, Secretarial/Administration, and Human Resources specifically Executive Search / Headhunting.

For more information about e2m Cultural Intelligence [CQ]-focused Communications Solutions, please visit http://e2mentoring.tripod.com

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Cheap Conferencing - Web-Mediated Communication Made Easy - 5 FAQs

Human communication is a cornerstone of good business. While simple customer transactions are increasingly being carried out online without any human interaction, most behind-the-scenes business decisions today are still being made by two or more people communicating extensively.

Of course, throughout history, most business meetings and conferences have been carried out via in-person meetings. But starting about 6 or 7 decades ago, telephones started to become an essential tool for making things happen in business.

Video Conferencing

But nothing since the advent of the telephone has rivaled the revolution in business communications witnessed with the rise of the Internet. Since the late 1990s, Web-mediated conferencing technologies have gone way beyond e-mail or text chats to new levels of sophistication.

Cheap Conferencing - Web-Mediated Communication Made Easy - 5 FAQs

If you are looking for cheap conferencing, Web-mediated communication is the way to go. Here are 5 FAQs about cheap Web conferencing:

1. How does Web-mediated conferencing differ from phone-only conferencing?

A: Using the telephone to talk about business ideas, conduct training and make sales to customers limits the communicators to just one dimension of communication: the voice. By contrast, Web conferencing bring into play additional dimensions such as video, live text chat, whiteboards, and application sharing. And, since Web-mediated communication leverages the essentially free infrastructure of the public Internet, it is cheaper to operate on a per minute basis than is phone-based conferencing.

2. How does Internet conferencing differ from in-person meetings?

A: Web-mediated conferencing (or Internet conferencing) also offers advantages over in-person  - or "face-to-face" - meetings. Namely, these two: a. cost of meeting attendance, and b. the ability to meet almost instantly.

To illustrate the difference: with in-person meetings, you need to take some form of transportation (car, plane, bike, boat, train, etc.) to physically visit the person with whom you want to meet - for which you often need to set an appointment far in advance. However, with Internet meetings the time lag between deciding to meet and actually meeting could be as little as 2-3 minutes.

3. What are the things to look for in a Web conferencing system?

A: There are a number of features to look for in a good system. Of course, what is actually available to you depends upon which system(s) you are considering. But, some of the features that may interest you in these systems are: whiteboard sharing, application sharing, website sharing, desktop control, desktop viewing, voice over IP (VoIP), online chat, ability to record meetings for later reference, audience polling, audience testing, streaming media, and various security features.

4. How many people can use an Internet meeting system at once?

A: Many systems are designed to be used by up to 20 attendees at once. However, several of the webcast and webinar software applications can accommodate up to hundreds or thousands of attendees (usually in listening/watching mode only, albeit with some feedback capability) at a single time.

5. Are there any drawbacks to using online communication for business meetings?

A: The only drawbacks to using online communication technologies relates to the limitation of not being able to experience certain types of non-verbal communication present in most face-to-face meetings, such as body posture, subtle facial expressions, and surrounding visual cues in the room.

If you are looking for cheap conferencing, Web-mediated communication is something that your company should be seriously considering.

Cheap Conferencing - Web-Mediated Communication Made Easy - 5 FAQs

Compare cheap Web conferencing services at: Cheap Conferencing Advisor.

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